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MasterCard developed PayPass aims to offer quick, secure payments without the need for signature or PIN for both on-line and off-line transactions, using contactless smartcard technology.
The contactless transaction eliminates the usual card orientation issues, increases read reliability, and provides for a simple & quick customer experience. The fact that the card never leaves the customer’s hand provides an additional level of comfort.
MasterCard have successfully piloted PayPass in the USA and other markets, focusing on merchants in fast food, casual dining, movies, fuel, chemists, and retail. |